Justin.tv is a popular lifecasting site which claims to be ‘the future of video online.' At one o'clock on a Sunday morning, the most viewed lifecasting video stream on Justin.tv is Welcome to my World. This lifecasting stream belongs to a young woman who calls herself Becky. At first glance, Becky seems to be using her lifecasting stream to publicize her meager talent as a singer and voice over actress. However, Becky actually works for an online video gamers network called G4. She uses Welcome to my World to promote G4 and attend events on their behalf. Becky started her career in the video game business working as a marketing coordinator for Mythic Entertainment. She has been involved in the gaming community in some capacity for the past seven years. After reviewing Becky's lifecasting stream for several minutes, I must say she appears to be the perfect candidate to endorse G4. Her pretty appearance and cheerful, vibrant personality give G4 a positive face. Becky shows that the lifecasting stream is an excellent idea for knowledgeable entrepreneurs interested in promoting their business.