One of the most fascinating developments in the whole universe of blogs, social media networking sites, and the like, is the emergence of lifecasting sites like those of Jody Gnant, Chris Perilllo and Justin.tv. Personally, I'm fascinated by the idea of someone's lifestreaming being beamed onto my computer monitor. I'm not always fascinated by the content of these lifecasting sessions, which sometimes feature their subjects sleeping or doing boring, mundane tasks. What really fascinates me about people like Jody Gnant and the others, who put their waking (and sometimes sleeping) lives online to sell products, in Gnant's case, the music and live performances of her band, or in the case of other lifecasting celebrities, just to get their views out on the Internet. It's a basic hunger for publicity, for renown, recognition, maybe even a validation of some sort. The lifecasting phenomenon with its 24-hour webcasts and sometimes revealing intimacy, is making Andy Warhol's famous dictum that, "In the Future everyone will be famous for 15 minutes seem truer than ever, in ways we never could have anticipated.