life casting, justin.tv, Steve MannLife casting sites are developing rapidly. Justin.tv, for example, was established just one year ago. This site already has over 7,000 channels. Some people are understandably reluctant to share their private lives with complete strangers. However, life casting is almost certainly the way of the future for social media sites. Those who feel uncomfortable with it will likely be left behind. Life casting opens up new possibilities in marketing and the broadcasting of news. It will also change the way we use digital media. For example, Steve Mann, a professor at the Department of Electrical and Computer Engineering at the University of Toronto, has already invented a device called the WearCam. The WearCam is ‘a wearable multimedia system with video processing capability and wireless Internet connection.’ Innovations in digital technology are expanding at staggering rate. Life casting sites and devices like the WearCam herald the next generation. The way we live our lives just twenty years into the future could well be unrecognizable even to those who consider themselves computer savvy today. Are you ready to embrace these changes, or do the implications terrify you?